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Web Analytics Specialist - CSS

023856 Requisition #
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·         At least 2 years experience related to e-Marketing (preferably SEO – keyword research, link building, page optimisation and web analytics reporting) required; B2B experience an advantage

·         University graduate in Communications, Marketing, Advertising, Information Technology, Computer Science, Social Sciences

·         IT literate with extensive experience in internet




·         Experience/Technical Knowledge

o   (Working knowledge on HTML, web usability principles, best practices and a solid understanding of the user experience and efficient information architecture and structure

o   Proficient knowledge of how the main major search engines rank results

o   Proficient knowledge in SEO verticals such as link building, keyword research and on-page optimization

o   Use of Content Management Systems and Web Analytics software/tools

o   Use of Adobe Dreamweaver, other Adobe applications and other related web development tools an advantage

o   Relevant experience in search marketing and the management of multiple web development projects an advantage

o   Familiar with a range of commonly used search marketing metrics, and their significance to diverse situations

o   Understanding of marketing principles

o   Process oriented

o   Must have the ability to handle multiple tasks, organize, prioritize, make decisions and work efficiently and effectively under deadlines

o   Technology and Team-spirit oriented

o   Solid interpersonal and written communications skills as well as a collaborative approach at all levels

o   Ability to work independently within a team

o   Excellent quantitative and analytical skills with ability to demonstrate interpretation capabilities

o   Willingness and ability to build strong working relationships with team members at a global level

o   Work confidently with in-house/remote teams, business units, internal/external companies and agencies

o   A quick learner, able to grasp new concepts, understand requirements and translate knowledge into practical ability

o   Able to follow procedure, manage workload, prioritise and produce high quality results first time

o   A strong eye for detail and an appreciation of the bigger picture, understanding the importance of both

o   Work to full scope of the role using personal motivation, common sense and a desire for continued improvement

o   Willing to learn and take a hands-on approach


·         Language

o   Excellent command of English (written, speaking)

o   Any other additional language, other than Filipino, such as Asian or Latin languages is an advantage


·         Additional information 

o   Supports the following office locations: Geneva HQ, European affiliate offices, Africa/Middle East affiliate offices, Asia and American affiliate offices


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